Digital Marketing

  • Client: GSM Group
  • Date: 2015

For most companies, the greatest challenge of the age of digital marketing is the divide between their online and offline marketing efforts.

At a time when information-empowered prospects have become more demanding and more elusive, marketers must employ all the data they have to create unified, targeted impressions with highly relevant messages and offers.

GSM Group integrates your online and offline marketing channels into a single environment.

Our digital marketing services deliver outstanding results online. And our seasoned experts help you separate the signal from the noise in the rapidly evolving world of online marketing, from “traditional” banner advertising to the current frontier of social media to… whatever is next.

But it is the seamless integration of these efforts – with each other and with your offline marketing programs – that delivers our clients the greatest benefits:

  • Synergy between online marketing and offline interactions
  • Highly personalized, relevant communications across all channels of engagement
  • Improved campaign processes
  • Reporting that tracks, measures and unifies traffic across all channels
  • Apples-to-apples comparisons of marketing programs and media spending
  • Ability to focus on high-payoff channels and optimize marketing ROI

Our comprehensive menu of digital marketing services includes:

Insights & Optimization

KBM Group has created a reporting system that unifies data from all your marketing efforts in near real time – delivering a unified view of multi-channel campaigns as they unfold and allowing your team to adjust tactics to gain desired results.

Email Marketing

From innovative contact strategies to dynamic, personalized messaging to the intricacies of CAN-SPAM compliance, KBM Group ensures that your company gains the greatest business value from every email campaign.

SEO/SEM

KBM Group offers an end-to-end search marketing and optimization solution that not only delivers qualified prospects to your website but integrates all Web-driven leads – even when they switch from your site to your toll-free telephone number.

Social Media Listening

We offer a social media listening platform that lets marketers listen to what consumers are saying about them and their products. The resulting insight helps you engage with consumers more effectively.

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